The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.
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Other Quotes by B. F. Skinner

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
The way positive reinforcement is carried out is more important than the amount.
The real problem is not whether machines think but whether men do.
Must we wait for selection to solve the problems of overpopulation, exhaustion of resources, pollution of the environment and a nuclear holocaust, or can we take explicit steps to make our future more secure? In the latter case, must we not transcend selection?
The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Education is what survives when what has been learned has been forgotten.
The environment will continue to deteriorate until pollution practices are abandoned.
Give me a child and I'll shape him into anything.
A person who has been punished is not less inclined to behave in a given way; at best, he learns how to avoid punishment.
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